The brand: Kia. The concept: stage a show for a bunch of Clean Bandit fans that aren't expecting it. This came in from our American guys, who'd already done something brilliant with Weezer out in L.A., so the bar was set high.
We decided to create a space that echoed Clean Bandit's record, and to invite their fans down to film a portion of their next music video - making clear at all times that the band wouldn't be there. So when the band did turn up in the middle of the event (in a Kia, of course) and the proceed to play a song, the reaction was quite something.
The unstoppable Blair Barnette provided the art direction, whilst Kenny Cavey & Hannah Wainwright held the ship together as director and producer on the show. There were a few very late night wranglings working out just how we were going to find somewhere that we could drive a car into the middle of a crowd in a prismatic mirror jungle that we had to build from scratch.